Business Studies Case Study on a Music Industry (With Diagrams) Essay Example for Free

Business Studies Case Study on a Music Industry (With Diagrams) Essay Benny, a class 9 boy who excelled in the art of singing wanted to make use of his rare talent and raise money for his future education. He set up a small time business with 2 of his friends to raise money, as he was very poor. One of his friends Sam decided to handle accounts as he was skilled at Maths and had a good understanding of what price to set. Another of his friends Josh was in charge of building personal relations with some consumers to enhance sales as he had excellent persuasions and people skills. All three of them thought about different marketing strategies. They conducted research and found: * This was a gap in the market as there are few talented child singers going public * Most of the people in their class were willing to buy the CD at a reasonable price, his juniors and seniors were also willing to buy, * There would be an excitement about the album only for he first few weeks as the three of them had built considerable hype for the launch of the event, * Knowing Benny personally helped as people knew that they could associate and comment on his album, selling the album anywhere else would not earn enough. * They would need to add a lot more value to the album like adding a live video of Benny singing and dancing and a virtually DJ mixed song. They calculated the cost of making one CD: * They had to pay a monthly rent of Rs 10,000 for the recording studio for one month but due to lack of funds the owner of studio allowed them to pay 50% after 4 months * Printing the cover page of the CD- 5 Rupees * Cost of empty CD 15 Rupees * Cover of the CD 10 Rupees * Other Rs. 5000 per month They did not think that they could do all the work themselves and hence employed 20 members of their class and promised to pay them 100 Rupees if they managed to sell 20 CDs each per month. They worked under the sales department. The album was launched in January and Sam decided to sell each CD for a cost of 99 Rupees. The first month the 3 of them sold only in their school and to their close friends and were able to sell 500 CDs in cash while another 250 were sold in credit. The next month the 3 of them decide to go outside school after taking customer feedback through questionnaires, interviews and observations and improving the mistakes they made in the album. Then they decided to market the CD throughout Mumbai and were promoted and sponsored by Planet M, as Planet M is a well known music shop; which charged 10000 per month for advertising. Every week on a Saturday, which is statistically Planet Ms day with the most footfalls, a special promotion took place where Benny sang live in the store. Planet M also advertised this in the Rolling Stones Magazine and newspaper. Benny became an instant hit and at the end of the year they sold 1000 CDs per month in cash and 500 CDs in credit that was to be paid by the next month. Now Benny and his friends have decided to sell the rights of the album to Tips Industry limited for 500,000 so that they could sell whole over India. They took this step as there board exams were approaching but as per the contract Benny has to perform about 1 stage show per month all over India and gets 10,000 Rupees for doing so.

Phoolan Devi: Perceptions Of Power :: essays research papers

Phoolan Devi: Perceptions of Power The purpose of this paper is to analyze and index gender and power as they factor into the life of one Dalit woman, Phoolan Devi. Particularly, I have chosen to examine the idea of whether or not she wielded real power. In an attempt to make it more useful to speak of this slippery thing called power, I would like to make some declarations and pose some questions about its' nature. Cynthia Emerson has suggested that power is ultimately based on dependency relationships (Emerson 1962). It is important to remember that almost all manifestations of power require a power holder and at least one other party that believes that the first holds power. I would like to stress the word "believes" in the previous sentence because I think it is one of the key ingredients in understanding relationships of power. I realize that in many instances the power of the first party may not be undone merely by the second party ceasing to accept it, and that the power of one individual over another may sometimes be physically or otherwise inescapable. Often, the belief follows the direct experience of power, but regardless of the order in which it is conceptualized, I feel the nature of power is inextricably founded in belief and perception. One of the most striking characteristics of Phoolan Devi is her refusal to accept her power-deficient positions in her relationships. From the time that she was a child, she seems to have refused to conform to her society's hierarchical indexing. She resisted attempts to categorize and fix her into typical gender, class, and matrimonial positions. This is not to say that her resistance was always successful, but I am trying to show a lack of willingness to conform and accept her positions in her power relations. Her belief that the status that had been prescribed to her was unjust and her reluctance to accept it are key factors that led to her gaining power and breaking from her power deficient relationships. Her belief in her upward mobility made it possible. This belief in her self and resistance towards accepting the power forced on her helped undermine that same power. This is the one factor that makes Phoolan so different from so many of her Indian sisters that are still living under the thumb of Manu's Code. Does Phoolan Devi possess real power? So far we have considered theoretical power in relationships, but what about physical manifestations of power? The first example that comes to mind is the fact that over two hundred

John Sutter and the Western United States Essay

During the mid-1800s, people were eager to explore most of the United States in search for a better place to live in. Those who came from Europe settled in most parts of the Eastern United States. But there are those who ventured further, going deeper into the West. One of them is John Sutter, born in Germany and of Swiss descent. He became a captain of the Swiss Army, and was driven away from his family because of debts, going to the United States to look for a greener pasture. According to Albert Hurtado in his book, John Sutter: a Life on the North American Frontier, John Sutter deserves to have a title of an entrepreneur. All his achievements were the product of his hard work and entrepreneurship (Hurtado). He roamed the United States by using these characteristics to earn enough money to fund his ventures. The Eastern part of the United States at that time were already populated, where trade and commerce is flourishing all over the place. He joined a trading venture to New Mexico, where he was successful enough, returning with wine, several mules and money. When he celebrated the Independence Day of 1839 in Monterey California, he met Governor Juan Bautista Alvarado. This meeting paved the way for a settlement grant of more than 48,000 acres of land for Sutter, the start of the monumental â€Å"New Helvetia Settlement† which pioneered American life in the Western United States. One of the few requirements for John Sutter to be awarded the land grant was to become a citizen of Mexico. This would give him thousands of acres of land where he can establish a pioneering settlement. In less than a year after becoming a Mexican citizen, he was awarded the vast lands in the central valley of California. In order to properly run this vast acreage of agricultural lands, he employed various Native Americans, as well as welcomed immigrants from different places. John Sutter’s Fort became a famous stop-over for those wishing to venture into new lands. With this account from Albert Hurtado’s book, we can see that the Western part of the United States at John Sutter’s time promises new beginnings to those who wish for a different life. The East was somehow been congested with various people migrating from other nearby countries. Because of this, some wanted, and even dared to explore other parts of the â€Å"foreign land† they have settled in. But not all parts of the west are conducive for living. In the account of John Bidwell, he describes most of the west especially California as â€Å"the country was brown and parched; throughout the State wheat, beans, everything had failed†¦cattle were almost starving for grass, and the people, except perhaps a few of the best families, were without bread, and were eating chiefly meat, and that often of a very poor quality† (Bidwell). This means that the west may promise a good life, but there are also risks in living there. It is still an uncharted territory for the migrants, and that they were all going to start from scratch. They have no clear idea on how to handle things at first, especially because they did not originate in the area. However, it is also filled with resources just waiting to be exploited. According to Bidwell, the place also has some good points, â€Å"there were no other settlements in the valley; it was, apparently, still just as new as when Columbus discovered America, and roaming over it were countless thousands of wild horses, of elk, and of antelope† (Bidwell). The Western part of the United States was truly a place of uncertainty, wherein you’ll have to risk everything if you choose to settle in the area. John Sutter was able to survive and was successful in establishing a settlement in the area. In a sense, we could say that Sutter was successful in taming the Wild West. Sutter’s Fort housed a number of people ranging from natives to settlers, even those who were lost in their way, and these people contributed well enough in cultivating the vast lands of the settlement. In a few years time, John Sutter became a major supplier of horses, cattle, and wheat (Doti). The Western United States became a melting pot of different cultures. These cultures blended well with each other despite of their differences. This is essential for the success of the settlement, where everyone has to do their part in order for their efforts to flourish. John Sutter bridged the gap between the settlers, the natives and even the bordering Mexicans. Sutter’s works not only gave rise to a new settlement, but also to a new world found in the West. This is a very important contribution in the history of the nation, as it expanded the country’s influence across the borders. The culture in the Eastern United States at that time was generally influenced by the countries which they came from. Most these are European countries that are why they have developed mixtures of various European cultures. On the other hand, the Western United States is not only a mixture of European cultures, but also accompanied by various customs of the Native Americans and the bordering Mexican culture. This diversity has proven great importance in the formation of the Western United States, because western settlements were the products of various cultures cooperating with each other in so that they would achieve peace and order in their respective communities. Works Cited: Bidwell, John. â€Å"Life in California before the Gold Discovery†. 1890. The Century Magazine. November 19 2007. . Doti, Lynne Pierson. â€Å"John Sutter: A Life on the North American Frontier Book Reviews†. 2006. Chapman University. November 19 2007. . Hurtado, Albert L. John Sutter: A Life on the North American Frontier. 1st edition ed: University of Oklahoma Press, 2006.

What Is Life What Does It Mean - 769 Words

Charlie: What is life? What does it mean to live? Olivia: What does it mean to die? Is death when you stop breathing? Charlie: So if I hold my breath, am I dead? And if I start breathing again am I reborn into another life? Olivia: The saying- live life to the fullest, does that mean life s a metaphorical jar which you constantly fill up over the duration of your life? And when its full... Is that when you die? Charlie: Is death really a bad thing? What if no one died? More people, less vegetation, people on the verge of death starving, but with no escape. Olivia: So death is an escape hatch for people in pain, emotionally and physically? Charlie: But of course, there are people perfectly happy with life, probably not perfectly but pretty close... And they die. Olivia: Maybe because they re the prettiest flowers in the garden and then their picked... Charlie: So maybe by dying, you give life, if you do live forever, you get bored of the constant repetition. Olivia: Life just droning , on.... These thought filled there head as they both sat on their beds in silence in the kind of darkness your eyes don t get used to. Both: Nothing s scarier than being alone with your thoughts. , they whispered to themselves. Charlie: What a shame, that I wished my childhood away.... Wanting to be older... Olivia: On wishing wells and dandelions... Charlie: When I blew I didn t realize those little seeds clinging on to theirShow MoreRelatedWhat Does Life Mean?1127 Words   |  5 PagesWhat does life mean to us? Each day we wake up, do our daily routine, sleep, and then repeat. What if one day we are shown that our world, and the life that we have been living, is not real. What meaning would our lives have then? Would we say that we lived a good life? Or would we say that we have not yet lived at all? On the other hand, what if we are presented with option of living a simulated life? We could have the option of being and doing whoever and whatever we want. 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